Online sales channel extends choice for farmers
Ravensdown’s venture arm, Agnition, has launched a new online sales platform giving Kiwis more choice in how they purchase fertiliser and other agricultural products.
Jasper van Halder.
Resupply is agronomy supplies made simple by giving New Zealand farmers direct access to high-quality products, nationwide, from across the Ravensdown Group, including bulk fertiliser.
It has been designed to meet the needs of farmers and landowners looking to purchase smaller quantities of quality fertiliser, seed, chemicals, and soil tests.
Garry Diack, Ravensdown CEO, says Resupply is a 24/7 self-serve ordering option that sits alongside the co-operative’s existing customer channels, such as HawkEye, with the added benefit of credit card payment functionality.
“At a time when farmers and growers have more choices for how and where they meet their on-farm fertility requirements, we wanted to provide all NZ access to quality Ravensdown products in a way that is convenient to them.
“Resupply is designed as a one-stop-shop for customers who know what agronomy supplies they want and don’t require any additional services or support.
“For these customers, we have harnessed our collective strength to ensure that all farmers, regardless of size, have the opportunity to access our entire portfolio of products.
“It is also an excellent option for capturing store walk-ins, smaller customers, farmers keen to pay upfront, or new customers who want something quickly while their credit application is processed,” said Diack.
Jasper van Halder, Agnition CEO, says Resupply offers the best of both worlds - the ease and efficiency of intuitive online ordering, combined with the trusted, high-quality products and nationwide fulfilment capabilities of Ravensdown.
“Agnition’s mission is to ignite agricultural technology and accelerate innovation in practical, meaningful ways.
“The launch of Resupply is a testament to this philosophy, demonstrating how a forward-thinking approach to e-commerce can complement traditional agronomy sales models and offer a viable alternative for farmers who prefer self-service solutions.
“Our digital-first approach meets the needs of today’s farmers – many of whom expect the same seamless experience they get from other industries – to order and receive the agronomy products they need, when they need them.”
Purchases made via the platform do not include access to additional Ravensdown services such as agri manager farm visits, soil test collection, HawkEye or myRavensdown, fertiliser plans, fertiliser budgets or environmental reports.
Resupply orders can be paid for by credit card or bank transfer.
In addition, Ravensdown shareholders also have the option to pay via invoice to benefit from their shareholder pricing.
Delivery is available for Resupply’s range of seed, chemical products and soil testing kits. Fertiliser orders are available for pick up at any one of 40 Ravensdown stores nationwide.
“Ravensdown will continue to partner with farmers behind the farm gate, with a focus on offering more tailored solutions that meet the specific needs of different farming systems. “Resupply is one of the ways we’re helping a wider range of customers self-serve to meet their own specific requirements and drive value for the wider business,” Diack says.