Agtech leader targets huge Brazilian cattle herd
Gallagher Animal Management’s new sales and service office in Brazil is a long-term commitment that comes at a good time for an industry with enormous potential, the company says.
Brazil is the world’s largest beef exporter and has the world’s second-largest cattle herd, at over 190 million head, second only to India which exceeds 300 million.
As livestock numbers decline in Europe, Brazil and other Latin American countries are expected to become even more important meat exporters.
“This new office will allow us to better serve our growing customer base in Brazil and across Latin America,” says Lisbeth Jacobs, chief executive.
“We are excited to bring our world-leading animal management solutions closer to the heart of one of the most dynamic agricultural markets in the world.”
The new office will provide local farmers and agribusinesses with direct access to Gallagher’s range of innovative technologies, including advanced electric fencing, virtual fencing, livestock weighing and electronic identification (EID) systems, pest control, data collection, and satellite liquid monitoring systems.
It will also mean faster response times, enhanced customer support, and a deeper understanding of the specific needs of Brazilian producers.
The expansion into Brazil comes at a good time as farmer confidence is showing signs of recovering, with beef exports surging after a tough 2023 in which Brazil experienced serious drought and challenging economic conditions.
Hamish Wiig, general manager for Latam, Asia, Middle East and Africa, notes that Gallagher is making a long-term commitment to Brazilian farmers by providing a reliable supply of high-quality animal fencing, weighing, and EID solutions, no matter what challenges arise.
“In addition, many Brazilian farming groups already run highly sophisticated operations where turning data into intelligence for better decision-making is part of their day-to-day.”
As part of the company’s long-term investment in the region, the new office will also foster relationships with local distributors, technology partners and industry stakeholders, helping drive sustainable and profitable farming practices throughout Brazil.
The company sees enormous potential for growth and innovation in the region’s livestock sector and is committed to providing solutions that enhance productivity, animal welfare and land management.
The move comes as part of Gallagher’s participation in the New Zealand Trade Mission to Brazil, led by New Zealand Minister for Trade and Agriculture, Hon Todd McClay, further highlighting the company’s role in strengthening New Zealand-Brazil trade relations and supporting the agriculture industry through leading-edge technologies.
“New Zealand has a global reputation for developing world-leading technology.
I believe there is huge potential for New Zealand companies to add value and impact to Brazil’s agricultural sector with innovation that increases efficiency and productivity,” Todd McLay says.
“Gallagher Animal Management’s expansion into the Brazil market is a great example of a pioneering Kiwi company that is meeting the needs of farmers globally and I am pleased that they are embracing new opportunities in this major market.”